TLC is not exactly known for its normal, run of the mill programming. While I'm sure we can all admit to paying rapt attention to "I Didn't Know I Was Pregnant" at one point or another, the network's stunts for ratings have gotten weirder and weirder lately. I think the topper might be their recent special "Extreme Poodles," a show that chronicled participants in an "Extreme" poodle grooming contest.
As I might have mentioned before, I (sadly) don't have cable. I know, I'm crazy. So I haven't actually seen the episode, and am just going off of the links and descriptions around the internets. But apparently, this is how it went down.
Contestants were allowed to "pre-dye" their poodles (with non-toxic veggie dye), but all cutting, trimming, and styling was done on a stage, in front of an audience and judges. Each poodle had a theme, and when the groomers presented the final product, they dressed up and had music relating to their dog's "theme". Other themes? Lion king, Roller Derby, Garden of Eden....and then the family you see above, with their entry titled "Cherokee Heritage".