(screenshot from the Yay Life documentary trailer...not exploiting Native cultures at all, right?)
Someone posted a link to the "Yay Life Tribe" on the Native Appropriations Facebook page a couple of days ago. The "Yay Life Tribe" is the brainchild of a 20-something named Tucker, who got a spirit hood, it changed his life, and then he quit his job to devote all his time to spreading the message of loving life and positivity. The way he plans to do this is through selling Spirit Hoods, having a blog, twitter, and facebook page, and traveling around to music festivals this year where he will spread the gospel (and make a documentary while he's at it).
I spent a fair amount of time that night looking at the facebook page, clicking through fan photos, and watched the trailer to the documentary. When I was done, I shrugged, and thought "I'm all for positivity and loving life. If this is how they want to do it, whatever." I was perturbed at the use of the "tribe" idea--but I'm clearly not going to claim that American Indians are the only people who can use the word. There was also something else that really bothered me about the whole thing, but I couldn't put my finger on it until yesterday.


